First released in August 2013, Google’s Pigeon algorithm was launched to provide better results for local searches. Subsequently, Google reduced the number of displayed local business results from 7 to 3, making local exposure even tougher. However, the algorithm effectively combined Google search results with Google Map searches and set in motion a more cohesive way for websites to rank organically for local searches. Just like the bird it’s named after, the algorithm is instantly recognisable every time a Google results page is displayed. You can see Hummingbird in action at the bottom of Google where other “theme-related” results are shown that do not necessarily contain the keywords from the original search query.
Why It’s Useful
Information from your profile will appear in many areas of Google Search, including in Google Maps and in the new AI feature. It will also help you see which pages are slipping in rankings so you can prioritize improving those. If you’re having issues with broken links consider using a Broken Link Checker to find and fix these links. If your keyword’s missing from any of these areas, you’ll be prompted to add it.
Taking Your Google SEO To The Next Level
- SEO tools like SEMrush, Ahrefs, and Moz are invaluable for monitoring your website performance, identifying optimization opportunities, and keeping up with Google’s ranking changes.
- Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable for driving traffic to your site.
- When optimizing a page or post, don’t forget about synonyms even though you might have a single keyword or phrase in mind.
- From web design to menu choice, to color coordination, you’ll want to ensure that your website design is focused on what the client wants.
- The objective here is to outdo the competition’s content so that your piece is more relevant and noteworthy.
- Google appears to favor pages that feature original multimedia, including images.
Google Analytics 4 (GA4) can be used to gather deeper insights into user behavior, enhancing your understanding of how users interact with your site. Metrics like CTR and conversions should also be monitored to assess improvements in user engagement and SEO performance. Google now uses the mobile version of websites for indexing and ranking, making mobile-friendliness vital for SEO. To optimize for mobile, make sure to assess your websites responsiveness and address key issues like text size, button spacing, and easy navigation.
These include quality content, responsiveness, and fast load times. Continual optimization of these metrics propels websites to achieve visibility. An effective internal linking strategy improves site navigation and helps search engines understand content relationships. Use descriptive anchor text and link to relevant pages within your site.
As the internet has exponentially grown in size, Google has had to become a data filtering machine. It is this “index” of web pages that Google uses when displaying relevant SEO Anomaly search results. Now, the question arises, how to automate the method of getting broken links? According to professionals, the best free tool to utilize for top notch broken link building is the prominent Check My Links.
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