Start by identifying priority keywords that resonate with your target audience. Regularly monitor your rankings and analyze competitor strategies. Utilize the insights gained to refine your content and enhance on-page SEO factors like meta descriptions and heading tags. Make sure your site is easy to navigate, with a clear structure. Optimize loading speeds to reduce bounce rates and keep users on your page longer. A well-structured site can improve time on page and increase conversion rates.
Step 4: Make Great Content That People Want to Read
If you have two pages that cover similar topics and target the same set of keywords, you are likely to run into a duplicate content issue. There are two big problems that happen when you have duplicate content. If both show up in the SERPs you can then end up with fewer backlinks to each page. Instead, you should review both pages and SEO Anomaly consolidate the content so that you now have one strong page that can enjoy lots of quality keyword rankings and backlinks. Review your pages or blog library periodically to ensure you don’t run into this issue. You can also use a tool like SEMRush to check for keyword cannibalization which indicates a duplicate content issue is at play.
Step 7. Collect links from other websites
However, there are certainly more advanced link building tactics to be successful in today’s extremely competitive landscape. The other half is generating highly authoritative and valuable inbound links from third-party websites. Determine the page that you want to rank for each keyword target, and then figure out a way for your title to stand out from all the others. Make sure that your site has a solid website structure, fix any broken links, and resolve any duplicate content issues. Set a solid foundation for yours by resolving any technical issues that may diminish your organic keyword visibility. Cross-referencing your organic keyword research with paid advertising data can also help uncover new opportunities and fill gaps.
- I’m competing against giant authority sites like Semrush and Search Engine Journal.
- Since I picked up my copy of Long Tail Pro when you first brought it out, I’ve always checked for keyword competitiveness prior to posting.
- Record the results you find; otherwise, you won’t be able to track your performance over time.
- Certain algorithm updates target practices like keyword stuffing, link spam, poor mobile usability, weak E-A-T signals, etc.
In the image below, “best advertising sentences” is a query that we’re getting impressions for. If I find that it’s a keyword, I might want to write a blog post on it or use it as a heading in an existing post. More and more, Google is focusing on providing answers rather than just a list of pages. Hence the term “zero-click search,” where a user can get the information they seek right in the results page without having to click into any one result. You might be a new site or SEO beginner looking to rank higher than page six for your blog post, or you might be looking to move from the sixth spot on page one to the number one spot.
If nothing else, it will show you how much better you’ve gotten at SEO. In the past, the answer was to jam keywords everywhere on your site, with the idea that more is better. Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your business is uniquely qualified to provide. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. To make your SERP analysis more immersive, we’ve integrated SERP Checker into several Ahrefs tools.
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