• Missing or empty titles/descriptions – these need to be written. Each page should have a unique title (50-60 characters ideally) and meta description (~155 characters) that include key terms and entice clicks. It’s been reported that over 33-34% of pages have missing meta descriptions which is a huge missed opportunity – don’t let your site be one of them. • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages. Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”.
Every site is different, but one example of a quick win could be resolving crawl errors. These types of tasks may not require huge time or budget investments but can deliver meaningful results. Plus, they’re great for getting stakeholders excited about SEO.
Conclusion on doing SEO audits
Identify, prioritize, and fix 170+ technical and on-page SEO issues. In summary, don’t neglect the external side of SEO in your audit. Your site’s backlink health and overall online presence are integral to your SEO success. By cleaning up bad links and recognizing areas to improve (like SEO Anomaly earning more quality links), you set the stage for sustainable rankings. On top of that, the majority of websites (around 80%) haven’t implemented schema markup for structured data , missing out on richer search results.
So I would recommend just using your “main” keyword for each of them. Which is Googler speak for “makes them rank higher for that keyword”. Take the time to make each title and meta description as “clickable” as possible. Now I don’t know about you, but I’m not particularly interested in grabbing search traffic for a privacy policy. We explained why in our complete guide to optimizing meta descriptions.
Get started with Moz Pro!
For businesses that want to bring in expert help selectively, hiring freelancers can be a reasonable solution. Freelancers typically specialize in specific areas of SEO, such as content creation, link building, or technical SEO. Costs can vary significantly, typically ranging from $50 to $300 per hour, depending on the freelancer’s experience and the complexity of the project. Of the two, SEO is the most essential tool for most businesses.
- Plus, don’t forget about the human factor, as sometimes a website owner can accidentally break something.
- SEOmator provides you with invaluable insights based on Google Search Console data, including detailed analysis of your most popular landing pages.
- Otherwise, you’ll need to wait for 3 days to verify your fixes and will have limited access to analysis results.
- Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow.
Backlinks are links from an external website linking to your website. Backlinks are one of the most important ranking factors in SEO. Getting links from authoritative and relevant websites will significantly boost your rankings.
Is your site structure optimized for search engines?
While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor. An SEO audit enables you to examine your site’s overall performance. While most SEO audit services are “one and done,” our iterative approach allows us to make shifts and changes as we progress toward the end goal of your website optimization. Keep in mind when we perform the SEO audits, we are often making iterative suggestions as we find the most problematic errors in our review. All these tools and more come together to help us understand your current SEO position – and your potential for the future.
I once took over an SEO project where the client was confused about why none of their pages were ranking. After a quick audit, I discovered their developer had pushed a sitewide “noindex” tag to production by mistake. This effectively prevented all of their pages from appearing in search results. I also created a reference checklist you can keep handy to ensure you won’t miss anything important. SEOptimer is a Website SEO Checker which reviews these and more to help identify problems that could be holding your site back from it’s potential. With our integrated Internet marketing services, you can launch a full-scale digital marketing campaign that drives real results for your business — and we can prove it too.
In addition, look for broken pages that produce an “Error 404” message. Creating redirects for these links will help prevent your audience from getting error messages. You can see what type of content is performing well for your audience.
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